Exhibitions and Events are a platform for large marketing and meeting forums both locally and Internationally. Exhibitions stall solutions entails design of visual narratives in the form of Thematic Pavilion, Exposition Design or even Corporate/ Brand Showcase. It can span from visitor centers, heritage parks, themed entertainment, public venues, trade shows, corporate environments and expositions.
“Design is the intermediary between information and understanding”- Hans Hofmann.
Spanning across various creative fields, Exhibition Design requires an integration of the spatial design of the booth with an overarching concept to meet the requirements of various services and businesses. It is important to have a well-thought design strategy for exhibitions and events by planning in advance and having a unique theme/ product-based idea tailor-made to suit each client’s needs.
“Design is thinking made visual”- Saul Bass, graphic designer and a design thinker
Empowering clients, through design thinking and planning can make sure each idea is unique, relevant to the business/ trade and realistic to implement.
Bringing together a multidisciplinary repertoire of design services, Studio MESO has often shown skills to make Exhibitions and events are fruitful to embolden client’s portfolios. We bring in a fresh perspective to stand out among the loud marketing tools used at Exhibitions. Our long-standing clientele is proof of our relationship and trusted end to end service module, assisting them right from the concept to the execution stage in Delhi NCR and across India. We have also won multiple awards over years in exhibitions across India.
In the post-pandemic scenario where physical exhibitions were not happening, we also extended our expertise to the Virtual Exhibitions format, wherein we offer to display our clients’ products in a virtual booth and provided clickable links within the Virtual Booth that hyperlink to the product details.This also proved to be a successful venture, where our virtual booth designs for Patodia Organics LLPwon Gold award in the category of Bags and Accessories in both IHGF Spring and AutumnVirtual Exhibitions 2020.
Few pointers to headway are as follows:
Design Assessment:
– Understanding client’s requirements
– Comparative Analysis of similar brands
– Study of exhibition platform and organizers guidelines
– Crafting amoodboard with efficient layout for the client products along with relevant reference photos, andappropriate colour palettes
Ergonomic Environment Design:
– Conceptualization and narrative building for the brand
– Design visualization (Sketches,3D rendition and walkthroughs)
– Ergonomic and user-friendly format & design
– Adding visual elements and graphics
– Integration of Services
– Design Detailing
– Selection of appropriate materials
– Supervision and execution
