Museums & Experience Centers are a showcase of heritage, innovation, technology or even successful entrepreneurial journeys. Museums known as Cultural and educational vehicles, these institutions are of State, National and International pride & importance, which is often a repository of valuable artefacts, collections and tableau of historical events.
Museums like theatres and libraries are a means to freedom”—Wendy Beckett
Be it government or private, Museums are institutions governed by larger interests of training, enlightening and involving patrons from all walks of life. Attracting a huge number of school children, foreign nationals, cultural enthusiasts, researchers, engineers etc., museums are an important location on a country’s orcity’s travel map and thus become hubs of tourism. Thus, becoming a hub of tourism not only for foreign tourists but for the general population as well.
In the Corporate world, the emerging trend of Experience Centers or Corporate Museums have become platforms to build brand equity and customer connection. These interpretative and immersive environments are permanent displays of history, achievement and innovation to reinstate trust in targeted audiences like employees, business partners, franchisee owners, sales representatives etc.
The heart is a museum, filled with the exhibits of lifetime’s loves”—Daine Ackerman
Design Intervention in these roots at the very conception or idea of these centers, as they demand larger involvement from the management, stakeholders and decision makers, whether cultural or corporate. It influences past interpretation, current perceptions and future projections as it expands historical legacy, innovation stories from past to future, curates inspirational or successful stories and corporate social responsibility all in one. Experience Centers are strong platforms storytelling involves presenting information, facts & figures of visual, textual or anecdotal representation in a manner, that allows for better understanding and creates lasting impressions.
Studio MESO is proficient in constructing concepts in Experience Centres – fusing sales, interest and education to prove visitor engagement into a multisensory spatial experience to create a company persona or even future conjecture.
Keeping up with the advancing times, we are moving to a Phygital (Physical + Digital) customer experience in our projects, which marries the best aspects of both online and offline environments. Going Phygitalinvolves using technology in physical environments to completely transform the user experience using the 3 I’s – ‘immersion’ with ‘immediacy’ to increase ‘interaction’. Having also been successfully implemented in our PNB Heritage Museum project, Phygital environments straddle both the brick-and-mortar and digital worlds.
Our methodology varies from client to client, however here are a few key points, we go by:
- – Research and Curation
- – Narrative and Conceptual Narrative
- – Evaluation for Conservation of artefacts or collections
- – Spatial Planning and Assessment
- – Exhibit & Display Design
- – Content and Graphic Integration
- – Branding & Communication strategy
- – Integration of MEP services
- – Integration of Interactive IT concepts
