Stores & Restaurants are truly designing, Retail Strategy! Synonymous to marketing and merchandising, Retail Strategy is pertinent for all formats whether big or small, modest or luxurious and high-street or shop in shop.
“To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.” –Charles Eames
Planning stores and restaurants covers all about customer intervention and interaction andunderstanding their psychology of buying into a concept. Largely dependent on the aesthetics, it also revolves around creating remarkable customer experiences.
Whether it is Hypermarkets, White goods, Fashion, Telecom, Specialty Store or F&B outlets, all are important points where the customers’ journey is extremely vital, right down to the smallest possible details of the visuals, feel, operations and service. Design thinking interlaces the Retail tactic into stores & restaurants which can help in achieving greater goals in terms of information, decision making, engagement, sales, impulse buying and even entertainment. Any retail store has to account for a complete journey of his patron, so there aren’t gaps in interpolation.
Especially F&B formats like Restaurants, Cafes, QSRs see rising drift towards making conscious decisions on innovative and out of the box culinary experiences to entice patrons every now and then. The F & B Industry sees huge impact on the styling, theming and formats of concept outlets wherein aesthetics plays a paramount role in enhancing takeaways, casual dining, coffee bars and fine dining experiences.
As designers with know-how in Retail including F&B of over 15years, we bring understanding of this industry looking at benchmarking, gap analysis, SWOT reports specific to formats to strengthen our research and concepts. We utilize best tools illustrating design ideas integrating research, branding, MEP services and even technology to stay relevant in the times to come.
We used the Lockdown period as a fine opportunity to keep our market presence alive by hosting and curating Webinars upon various topics centred around Retail, whether it was about the Future of Retail or Automation in Retail, or Solutions for the Restaurant sector in a post-pandemic scenario. We engaged with multiple professionals in the various fields of Retail to understand and analyse their thoughts on the responses of the Retail sector to the pandemic.
How we help:
Design Benchmarking & Analysis:
– Comparative Analysis of similar brands
– Study of location and format of the outlet
– Better BOH & FOH ratio
– Better circulation and layout
– Brand positioning as per target audience
– Brand building exercise
Immersive Environment Design:
– Conceptualization and Story building for the brand
– Theme based design
– Introducing signature and striking elements
– Ergonomic and user-friendly format & design
– Integration of MEP services and IT services
– Achieving brand visibility with interesting visual elements
– Supervision during execution
Brand Guidelines Manual:
– Consistent Visual look n feel
– Standardization of elements
– Re-emphasizing and Reverberation of accent features
– Cost efficient with control on both quality and operations.
